Case Study – NoviSign’s Carnival – Themed Booth at ISE 2024

About Carnival-Themed Booth

I wanted to make a statement! NoviSign aimed to showcase its innovative technology engagingly and memorably, attracting attendees and leaving a lasting impression.
After much thought, a Carnival-themed booth was decided upon to create a unique, memorable experience for booth visitors while showing them in real-time how NoviSign Digital Signage Software can be used to communicate and create lasting, unforgettable experiences.

The Challenge

To stand out, the carnival-themed booth needed to:

• Attract Attention: Stand out in a crowded exhibition space with a visually striking and interactive booth design.
• Showcase Products: Demonstrate the versatility and capabilities of NoviSign’s digital signage solutions.
• Generate Leads: Engage with potential customers and collect contact information for follow-up.
• Enhance Brand Image: Reinforce NoviSign’s reputation as an innovative and creative industry leader.

When it came to what needed to be set up to create the experience, NoviSign was required to design a total solution that was powered by their digital signage software:

• Interactive Demos: Set up touchscreens and gesture-controlled displays to allow visitors to experience NoviSign’s software firsthand.
• Live Presentations: Hosted regular live demonstrations to showcase real-time capabilities and use cases of the digital signage solutions.
• Branded Giveaways: To attract visitors and enhance the overall experience, carnival-themed promotional items, such as branded popcorn and cotton candy, were distributed.

The Solution

Carnival Theme: Designed the booth to resemble a carnival, complete with vibrant colors, dynamic lighting, and interactive digital displays.

To create a memorable, beautifully powered carnival-themed booth experience, NoviSign’s Digital Signage Software created mini-carnival-themed exhibits with which booth visitors could interact. The booth was designed as a carnival with vibrant colors, dynamic lighting, and interactive digital displays.

Spin the Wheel Digital Signage Game

The Digital Menu Board Carnival-themed system added a touch of excitement and efficiency to the food ordering process at a carnival-themed event or booth, making it a hit with both organizers and visitors. This system consisted of two main components: digital menu boards and an ordering queue system. Here’s a detailed explanation of how it works:

The “Spin the Wheel Digital Signage Game” is an interactive and engaging promotional tool designed to enhance customer experiences and drive engagement at events, trade shows, or retail environments. Here’s an explanation of how it works:

The game is centered around a large, eye-catching digital LED screen that displays a colorful and animated wheel.

Participants pressed a button connected to the media player to play the game. Once the button was pressed, the digital wheel on the LED screen started spinning, creating an exciting visual effect that drew attention and built anticipation among the audience.
After a few moments, the spinning wheel gradually slows down and eventually comes to a stop. The segment on which the wheel stops determines the prize that the player wins. In addition, we sent triggered content to play on the other screens in the booth. The triggered content would display specific content based on what the wheel landed on.

The interactive game delivered a fun and memorable experience for participants and was an effective marketing tool. It boosts foot traffic and creates a buzz around the event or location.

Carnival Themed Digital Menu Board System with Ordering Que

The Digital Menu Board Carnival-themed system added a touch of excitement and efficiency to the food ordering process at a carnival-themed event or booth, making it a hit with both organizers and visitors.

This system consisted of two main components: digital menu boards and an ordering queue system. Here’s a detailed explanation of how it works:

1. Digital Menu Boards:
   These are vibrant, eye-catching displays that list the available food items in a visually appealing manner. The design of the menu boards can incorporate colorful, festive graphics and animations that capture the spirit of a carnival, making the ordering process enjoyable and immersive.

2. Ordering Queue System: 
   This system allows booth visitors to place their orders efficiently. Visitors can order their desired items through a touchscreen interface or by interacting with booth staff. Once an order is placed, it is entered into the queue system, which manages the preparation and fulfillment of orders organizationally.

Carnival Themed KPI Boards

The “Carnival Themed KPI Boards” were a dynamic and visually engaging way to display the results of the “Spin the Wheel Digital Signage Game.” These boards showcase the game’s outcomes in real-time, providing participants and organizers with an overview of the prizes won and the game’s overall success.
Here’s how it worked:

1. The Data
   As players engage with the Spin the Wheel game, the results of each spin, including the type of prize won, are automatically recorded and stored in the reports section of the NoviSign software. This data includes the number of times each prize is won, the frequency of plays, and other relevant metrics.
2. Data Visualization
   The KPI (Key Performance Indicator) boards utilize the Charts widget within the NoviSign software to render the game results data into a visually appealing chart. This chart can be customized to match the carnival theme, making it informative and aesthetically fitting for the event.
3. Real-Time Updates
   The KPI boards are updated in real time, ensuring the displayed information is always current. As more players participate, the chart dynamically adjusts to reflect the new data, providing a live overview of the game’s progress.
4. Prize Distribution Overview
   The chart on the KPI boards typically displays the distribution of different prize types won by the players. For example, it might show the percentage or number of times each prize was won, giving organizers and participants a clear understanding of the game’s outcomes.

Carnival Themed Meeting Hub Event Schedules Display

The “Carnival Themed Event Schedule Display” is a vibrant and interactive digital signage solution to inform attendees about the daily events and activities happening at the carnival. This display is designed to keep visitors engaged and informed about the schedule in a fun and visually appealing manner.

Here’s how it worked:

1. Integration with Calendar Services
   The schedule display is set up using the NoviSign Calendar Widget, which natively integrates with popular calendar services such as Google Calendar and Outlook. This integration allows event organizers to easily manage and update the schedule of events in real-time directly from their preferred calendar application.
2. Carnival Theme Customization
   The display is customized to match the carnival theme with vibrant colors, festive graphics, and playful fonts. This thematic consistency enhances the overall ambiance of the event and makes the schedule more engaging for attendees.
3. Dynamic Event Listing
   The Calendar Widget dynamically pulls the event information from the connected Google Calendar or Outlook account and displays it on the screen. This includes each event’s time, title, and description, ensuring attendees have all the necessary details.
4. Real-Time Updates
   As changes are made to the calendar, the schedule display automatically updates in real-time. This ensures that attendees can always access the most current information, reducing confusion and improving their event experience.
6. Easy Viewing
   The display is designed for easy navigation, allowing attendees to glance at the schedule and plan their day quickly. It can also be set up to show different days’ schedules, giving attendees a look at upcoming events.

Overall, the Carnival Themed Event Schedule Display is essential for keeping attendees informed and engaged during the event. Its integration with popular calendar services, combined with its dynamic and thematic design, makes it an effective and efficient way to communicate the schedule of events to all visitors.

Conclusion

NoviSign’s carnival-themed booth at ISE 2024 was a resounding success. It effectively showcased its digital signage solutions while creating a memorable experience for attendees. The innovative approach attracted attention and generated many leads, demonstrating the power of creative marketing in a competitive trade show environment.

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