Discover how Pennsylvania’s most popular salon implemented digital signage across 7 locations to streamline communications while increasing social media awareness and followers using digital signage for salons.
In 1984, Lords & Ladies (L&L) opened its premier location at 64 King Street, Pottstown. In 1999, using there proven recipe for success, L&L expanded to their second location in Douglassville, and again in 2003 with a third in Gilbertsville. As of today, L&L is southwest Pennsylvania’s leading salon, with 7 locations, serving over 60,000 clients annually.
A key factor of success for L&L is creating second-to-none salon experiences. After looking at the average salon experience of customers, L&L determined that digital signage was required for optimizing their in-store communications and marketing strategy.
When first implementing digital signage for their waiting areas, L&L quickly learned that the initial provider they choose was hard to use and limited capabilities. The content management and design interface was clunky and took the average user several hours to figure out.
L&L needed to replace the system with a new digital signage software platform that was feature-rich, scalable, and easy to deploy. The content design needed to visually engaging that was eye-catching and pleasing to customers waiting.
Because the first company that L&L choose was not what they claimed to be, L&L did extensive testing of each vendor. When judging the options, L&L made sure analyze how easy it was to create and update content, what it took to preschedule specific messages to play, and how easy it would be to update the content of the screen for all 7 different locations.
After reviewing three options, L&L choose NoviSign to replace their existing digital signage software vendor. From being able to update all seven screens with one click to being able to make on the fly changes to content, L&L had full control over the content of their screen, from their corporate office.
Using NoviSign and the cloud-based design studio, L&L can now create and send their marketing communications to one of their salon’s screens at any time. Their marketing department can remotely together their content, easily create playlists, and within second update their screens information:
“With NoviSign, we have improved our ability to reach and communicate with customers while reducing the overall perceived wait times for customers. We can easily create customized messages and layouts then send them out to each one of our 7 locations. NoviSign is user-friendly and we can perfectly tailor the look and feel of the content to match our company branding, website, and ad campaigns. We were able to use the existing TV’s and Android TV boxes that we had. We downloaded the NoviSign app, and within minutes, we had the content that we designed playing the screen!”
Brittney, Marketing and Communications Manager
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